The logo was adapted by the in-house design team to match the company's direction, and Leggero was integrated as a new brand. Visually, however, the logo is immediately recognisable thanks to the familiar color scheme and typography, because the design placed particular emphasis on a coherent unity of the proven and the innovative.
Qeridoo Logo Rebranding 2024
The large, stylised Q as an outer contour stands protectively above the respective brand name or product area and thus provides a stable framework – just as the company's products do. Protection and a sense of security have always been the basis for Qeridoo's top priority: safety. Because nothing is more precious to people than their children – and Qeridoo has devoted itself heart and soul precisely to their mobility. For all its strength and reliability, the logo still leaves enough room for dynamism and movement – the integrated suggestion of a path or road perfectly complements the company philosophy, because Qeridoo products are known to get you ready for the next adventure without you having to worry about the how. The courage to take new paths, the joy of shared experiences and the curiosity to discover the world with cheerfulness and lightness – all of this is central to every single product and a firm pillar of Qeridoo's corporate strategy.
With the expansion and the new brand identity, Qeridoo strengthens its position in the European market and once again lives up to its role as an innovation driver. “As a company we are constantly changing, constantly putting ourselves to the test and developing ourselves and our products. I am therefore very pleased that we can now also bring this to the outside world,” says Lena Kravcov, Head of Graphics & Marketing at Qeridoo. Founder and Managing Director Nikolai Boldt adds: “We don't just have customers who like to take new paths! We are pioneers too. So it makes sense that we are on the move where there's something new to discover. The well-trodden paths are definitely too boring for us, so we're naturally not afraid of a new look and we simply enjoy new experiences.”
About Qeridoo
The Qeridoo team develops bicycle trailers for the widest range of demands in the internal development department and the in-house research laboratory at the German headquarters in Buchholz. All products feature the highest level of safety and multifunctionality and fit perfectly into active daily life with children. Around 50 employees work at the company site newly built in 2018 with attached logistics center, a partial production facility and offices. Since the company was founded in 2006, design, engineering and functionality have been combined into innovative and sustainable products for children and parents. Guiding principles such as fairness and sustainability are among the cornerstones of the company's strategy. Qeridoo is a family business for families.